1. Introduction
This website (“Website”) is owned and operated by Sedna Consultants, LLC (“Sedna”). This Privacy Policy applies to information we collect from all sources, including in connection with this Website, mobile sites, applications (“apps”), widgets and electronic newsletters or communications.
This Policy describes the types of Personal Data we collect, how we use it, and with whom we share it. It also describes generally Sedna’s practices for handling Other Information (e.g., interests, demographics and services usage) collected through this Website or from a third party, to the extent such information is associated with a particular device, user or user account.
Your decision to use this Website and provide your Personal Data is voluntary. We indicate on this Website what types of Personal Data are requested. You may choose not to submit requested information online, or may choose to restrict the use of cookies, but that may limit this Website is able to provide to you.
2. What We Collect
Sedna and our service providers collect Personal Data to offer the functionality you have requested or that we have a legitimate interest to believe are of interest to our users, to perform activities based on your consent. Sedna and our service providers may collect the following
information from and about you:
2.1 Personal Data. “Personal Data” for purposes of this Privacy Policy is the information that identifies you as an individual or relates to an identifiable person.
2.1.1 Personal Data You Submit. We collect Personal Data when you submit it to us, such as when you create a profile on the Website, take a survey, use an interactive feature (such as chat or article sharing options) or participate in a community forum. The Personal Data you
submit may include your name, postal address (including billing and shipping addresses, telephone number, email address, gender, username or profile picture.
2.1.2 Personal Data We Receive from Third Parties. To the extent permitted by applicable law, we may receive Personal Data about you from third parties, such as social media services, commercially available sources, Sedna affiliates and business partners. The Personal Data we receive from third parties may include your name, contact information, information about your comments and your use of certain applications. For example, if you access the Website through a social media service or connect the Website to a social media service, the information we collect may also include your user ID and/or user name associated with that social media service, any information or content the social media service will share with us, such as your profile picture, or email address. The information we obtain may depend on your privacy settings on the applicable social media service. When you access the Website through social media services or when you connect the Website to social media services, you are authorizing Sedna to collect, store, and use such information and content in accordance with this Privacy Policy.
2.2 Other Information. “Other Information” is any information that is not intended to reveal your specific identity to us, such as browser information, usage data, information collected through cookies and other technologies, demographic information, geolocation data obtained with your consent where required by applicable law, and aggregated information.
2.2.1 Other Information You Submit. We collect Other Information when you submit it to us. This may include your password, birthday, education, occupation, financial information (such as your franchise investments and other information) and interests.
2.2.2 Other Information We Receive from Third Parties. We may receive Other Information about you from third parties, including, for example, demographic data, social media account number, information about your interests and information about your activities on other websites.
2.2.3 Other Information Collected Automatically. Our services may use cookies and other tracking technologies to function effectively and deliver certain features.
This Website may also be linked to sites or apps operated by third parties and may offer content, special offers, functionality, games or applications developed and maintained by third parties, using iframes, tools, or plug-ins (“Linked Services”). These third party Linked Services may use
automated means to collect information about you and your use of these features. Some of these third party sites may include information related to this Website and/or Sedna even though they are not operated, maintained or affiliated with us.
Sedna is not responsible for the privacy practices of such third parties, and once you leave this Website, you should check the applicable third party privacy policy.
3. How We Use Your Personal Data and Other Information
We may use the Personal Data we collect from and about you for the purposes set forth below. We may use and disclose Other Information for any purpose, except if it is considered Personal Data under applicable law. If we combine Other Information with your Personal Data, we treat the combined information as Personal Data.
To improve the quality of your experience by presenting content tailored to you, we may also combine the Personal and Other Information we collect with information relating to your use of other of affiliated websites. In addition, we may supplement the Personal Data and Other
Information we collect with information from other sources, such as publicly available information from social media services, commercially available sources, and information from affiliated websites.
3.1 To Provide, Measure and Improve the Value of Our Content. We use the information we collect from and about you to provide our content and features to you, including: to create and manage your profile, to send you information about your relationship with us, to measure and improve features, to allow you to engage with us (e.g., to comment on content and participate in
online special events, surveys or market research), to use collaboration tools to share content and collaborate with other users and to respond to inquiries.
If you choose to use the collaboration tools, some of your Personal Data may be included in a directory that can be viewed and used by other users of these collaboration tools. In addition, if you are registered on multiple Sedna websites, we may use your information to allow you to sign into each website with the same user ID.
3.2 To Deliver Relevant Content and Recommendations. To make your experience more interesting and personalized, we may use any of the Personal Data and Other Information we collect to assist us in delivering content on any of our Sedna websites.
3.3 To Allow Social Sharing Functionality. If you log in with or connect a social media service account with a Sedna website, we may use Personal Data and Other Information to facilitate your sharing of information between the websites and your social media service.
3.4 To Contact You. Sedna and its affiliates may periodically send, with your permission where required, surveys, market research or notifications related to our content. To help make these materials more relevant to you, we may use and combine any of the Personal Data and Other
Information we collect to assist us in sending you these materials. We may also use your information (including a telephone or mobile number you may have provided for this purpose) to contact you, including to respond to your comments, inquiries or requests. If you want to stop receiving these materials, please notify us using the “Contact Us” link provided on this Website. 3.5 To Protect the Rights of Sedna and Others. Sedna may use your Personal Data as we believe to be necessary or appropriate in order to: protect, enforce, or defend the legal rights, privacy, safety, or property of Sedna, our Sedna affiliates or their employees, agents and contractors (including enforcement of our agreements and our terms of use); protect the safety, privacy, and security of users of this Website and content or members of the public; protect against fraud and other unlawful activity or for risk management purposes; comply with and enforce the law or legal process, including laws outside your country of residence, contractual obligations, and
our policies; or respond to requests from public and government authorities, including public and government authorities outside your country of residence, to the extent permitted by applicable law.
4. How We Share Your Personal Data and Other Information
4.1 Our Disclosure of Personal Data and Other Information.
Sedna and its affiliates may share your Personal Data with one another for the purposes described in this Privacy Policy, including for each company’s marketing purposes if you have consented to such use.
In addition, we may share your Personal Data with non-affiliated third parties when sharing is permitted by you or authorized by this Privacy Policy, including:
4.1.1 To Allow Third-Party Service Providers to Assist Us in Providing and Managing Our
Content.
We may make your Personal Data available to third party service providers, such as contractors, agents or sponsors or Sedna affiliates, that help us manage or provide our content by, for example: developing or supporting content; sending email messages on our behalf; analyzing or
processing data or statistics and serving, customizing or delivering promotional material. These third party service providers are required to protect Personal Data entrusted to them and not use it for any other purpose than the specific service they are providing on our behalf.
4.1.3 To Provide Promotional Content and Features.
We may offer promotional content or features for conferences, events or other promotions together with a third party (“Promotional Content”). This Promotional Content may be hosted by the Sedna or on the third party’s service. By virtue of these relationships, we may share the information you submit in connection with the Promotional Content with the third party. The third party’s use of your information will be governed by the third party’s privacy policy.
4.1.4 To Permit Unaffiliated Third Parties to Send Promotional Materials to Users.
We may share your print mailing address with unaffiliated third party companies whose products and services may be of interest to you. If you prefer that we do not share your information for this purpose, please notify us using the “Contact Us” link provided on this Website.
4.2 Information Made Public Through Use of this Website and User Privacy Settings.
Certain features on this Website give you an opportunity to interact with us and others. These may include the collaboration tools, community forums, chats, submitting a letter to the editor, creating community profiles, and rating, tagging, and commenting on articles. When you use these features, you should be aware that any information you choose to submit, including your name, user name, location, email address, profile information, picture or image, likes, status, and comments, including any political or religious or other beliefs you express, may be publicly available to anyone, including other users, search engines, advertisers, third party application developers, and anyone else with access to this Website. We are not responsible for any information you choose to submit and make public through these interactive features.
5. How We Protect and Retain Personal Data
We make reasonable efforts to ensure a level of security appropriate to the risk of the processing, considering the costs of implementation and nature of the processing of Personal Data. However, no one can guarantee the complete safety of your information. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel the security of any account you might have with us has been compromised), please immediately notify us using the “Contact Us” link provided on this Website.
6. California Privacy Rights
Subject to certain limitations, California Law permits our users who are California residents to request certain information regarding our disclosure of Personal Data during the preceding calendar year to third parties for their own direct marketing purposes. To make such a request, California residents can write to us by using the “Contact Us” link provided on this Website.
7. Other Important Information
7.1 Updates to Privacy Policy. Sedna may periodically update this Privacy Policy without prior notice to reflect changes in our practices. Please look at the Effective Date at the top of this Privacy Policy to see when this Privacy Policy was last revised. Any changes to this Privacy
Policy will become effective when we post the revised Privacy Policy on this Website. Your use of this Website or your provision of Personal Data to us following these changes means you acknowledge you have read and accept the revised Privacy Policy.
7.2 Transfers
Your Personal Data may be stored, transferred to, and processed in any country where we engage service providers. These countries may be outside your country of residence, including the United States, and may have different data protection laws than in your country.
If you are located in the EEA, we will implement appropriate safeguards to protect your Personal Data as required if we transfer it outside the EEA.
8. Contact Us
If you have questions about this Privacy Policy or how we handle your Personal Data, please contact us at info@sednaconsultants.com.
Please do not disclose any sensitive Personal Data (e.g., social security numbers, driver’s license number, etc.) when contacting us.
